Products,with purpose.
Research, product design, production code, and AI systems — shaped as one continuous practice.
15 live productsLondon · WorldwideAI · UCD · Design · Tesla
Built end to end.
15 live products spanning AI, user-centred design, independent tools, and Tesla.
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UCD & AI
Specialist assistants, publishing tools, job discovery, and operating systems for people who practise user-centred design.
01UCD Botsucdbots.comA collection of focused AI assistants for user-centred design work.Case study ↗↗ 02UCD Botucdbot.comA practical AI companion for everyday UCD questions and tasks.Case study ↗↗ 03UCDOps Agentucdagent.comAn evidence-led AI agent for the complete UCD pipeline.Case study ↗↗ 04UCD Jobsucdjobs.comA focused home for user-centred design opportunities.Case study ↗↗ 05UCD Coachucdcoach.comThe design industry decoded daily, with sources and signal.Case study ↗↗ 06UCD Chatucdchat.comFree AI chat for UX, research, and service design.Case study ↗↗ 07UCD Surfucdsurf.comA searchable archive of design intelligence.Case study ↗↗ 08UCD Servicesucdservices.comUCD methods, the Double Diamond, and GDS delivery explained.Case study ↗↗
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Design
Public design systems and evidence-based UX laws for interfaces that stay usable as they grow.
01DesignOps Worlddesignops.worldA global directory of design systems for DesignOps teams.Case study ↗↗ 02UX Principlesuxprinciples.designThirty evidence-based UX laws and seven principles for designing how people think.↗
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Tesla
Independent tools that make Tesla research, ownership, inventory, and vehicle data easier to understand.
01teslawayteslaway.ioAn independent AI wayfinder for Tesla owners and buyers.Case study ↗↗ 02teslaway pre-ownedteslaway.worldPre-owned Tesla inventory with transparent specifications.Case study ↗↗ 03teslavinteslavin.vinA free Tesla VIN decoder and recall-checking route.Case study ↗↗
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Tools & Utilities
Focused utilities that turn difficult or repetitive jobs into clear, direct interactions.
01facechipfacechip.appPrivate, instant vector profile pictures in three styles.Case study ↗↗ 02HMRC Tax Infohmrctax.infoSelf Assessment guidance and HMRC updates in plain English.Case study ↗↗
One practice. The whole product.
Evidence-led research, interaction design, engineering, and deployment — held together as one continuous job.
Evidence before pixels.
Every product here started with a real problem and real source material, not a moodboard. When I build AI features, the output has to be traceable back to something a human actually said or published — that constraint shapes the architecture, not just the copy.
Design and code are one job.
I don't hand off. The interaction model, the design tokens, the component API, and the deployed front end are the same decision expressed four times. Doing them together is what makes shipping in days instead of quarters possible.
AI in the loop, human at the gate.
AI does the assembly. A person approves the result. Every agent I've built has explicit approval gates, because a system that can't be stopped is a system nobody trusts in production.
Ship it, then learn from it.
Every case study here is a live product, indexed and learning from real traffic. Nothing is a portfolio mockup.
Make the next thing matter.
For AI products, design systems, agent experiences, and ambitious zero-to-one work.
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