IxD

The design industry, decoded daily.

A daily design digest that reads the industry and returns the five things worth your time — sourced, dated, hype-checked.

UCD Coach

Design · Vercel · Live

At a glance

  • Problem

    Design news is a firehose of announcements with no signal about what's real.

  • Role

    Product, editorial model, AI pipeline, interaction design, front end, monetisation.

  • Stack

    Next.js App Router, daily AI editorial pipeline, seven topic taxonomies, RSS, dated archive.

  • Status

    Live, publishing daily.

The problem.

Every design newsletter has the same problem: volume without judgement. You get twenty links and no view on which of them matter. A pipeline that summarises more, faster, makes that worse rather than better.

0→1.

  1. Built the editorial constraints into the pipeline rather than the prompt: every item carries a source and a date.

  2. Every item gets a hype status — Hype, Adoption, or Established — so the reader knows whether something is a press release or a practice.

  3. Each briefing ends with one action. Five items a day, across seven topics.

  4. Layered a human-curated "Coach Picks" tier on top so the whole thing isn't machine-judged.

Under the hood.

A daily pipeline sources, classifies and summarises, then writes to a dated archive that becomes the permanent URL structure. Every digest is addressable at /archive/YYYY/MM/DD, which is what makes the archive product possible at all.

Interaction.

  • Hype status as a visible badge

    The single most useful piece of metadata in design news, and nobody was surfacing it.

  • Receipts on every claim

    Source domain and date sit next to the summary. When something couldn't be verified, the digest says so out loud — that honesty is the product.

  • One move per briefing

    Editorial output that ends in an action beats output that ends in a summary.

  • Topics are landing pages

    Seven taxonomies, each an indexable page with its own description. Structure serving both the reader and the crawler.

What shipped.

  • A daily digest publishing five sourced, dated, hype-checked items across seven topics, with human-curated picks, RSS, a full dated archive, and an affiliate revenue layer. Live.
  • Daily publishing cadence with source-linked briefings
  • Clear hype vs adoption framing for AI and tooling news
  • Free, no-signup entry point for the UCD product family
  • Editorial AI
  • Content ops
  • Front end